OMG Food Inc. created and produced the 3-tiered flavor system of “the ultimate dressing” labeled as “extraordinary,” “amazing,” and “OMG mind-blowing” asking the consumer to answer one simple question, “Shouldn’t your dressing be as healthy as your salad?”.
We loved playing off of this well-known acronym… It’s soooo, like, OMG! The large letterforms combined with an olive exclamation point showcases the fun, yet sophisticated typographic solution.