Date
2008—2010
Client
Northfield Wines
Agency
Our Role
Identity Creation Series // Packaging
Northfield
Northfield Wines, based in Napa Valley and New Zealand, is a place dedicated to people who love wine and seek an insider’s glimpse into everything that is wonderful about living in Wine Country.
The Northfield Wines identity was inspired from “Pounamu”, a highly valued jade stone found in the South Island of New Zealand that is carved into curved shapes. Looking closely, you can see the proud owners initials (J,S,C) sculpted within the primary symbol mark. Soon after, we introduced the kiwi bird, with its long, slightly curved bill as an accent for other varietals within the line.
