Date
2014
Client
The American Biltong Co.
Agency
Our Role
Identity Creation, Packaging
American Biltong Co.
The American Biltong Company brings a 400-year old traditional South African beef snack to America. It’s not beef jerky, it’s Biltong!
Simple and modern with a rustic flair, the identity’s letterforms allude to the box-like stature of the animal with the simple steer head illustration to hit the mark home. The animal head illustration and window elements of the package are altered according to the product inside (beef, buffalo, venison).
